Connectual Blog
Riffing on what it's like to be Connectual...
Putting those Lessons Learned from Google to Use!
Wednesday, September 16, 2009 | Posted by Aaron Goldman
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Last week, Twitter made changes to its Terms of Service including a provision that allows the company to "leave the door open for advertising." Per Twitter co-founder Biz Stone, "We'd like to keep our options."
MediaPost has a good recap of the news as well as some speculation from "industry insiders" on what's in store from Twitter as far as advertising is concened. This was my contribution. …
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Digital Marketing / Press / Press Mentions
The Frenemy Gets Frenemier
Tuesday, September 8, 2009 | Posted by Aaron Goldman
Just over a week ago, it was reported that Sony would start pre-loading Google Chrome as the default browser on all new Vaios shipping in the US.
MediaPost covered the story and its implications on the search space. I shared my POV in the article and will expand on it a bit here after the excerpt...
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Could Sony's deal influence the search engine wars? Aaron Goldman, founder and managing partner at Connectual, says "Yes, absolutely."
If Chrome is the default browser, Google will likely …
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Digital Marketing / Google / Press / Press Mentions
Looking to Reach One-Armed Pet Lovers? You're in Luck.
Wednesday, September 2, 2009 | Posted by Aaron Goldman
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Google recently announced that it's opening up the Content Network to "qualified third-party vendors" (read: networks and exchanges). Laurie Sullivan at MediaPost breaks down the news and includes this little bit of tid from yours truly...
"Opening the network would also give advertisers 'more eyeballs' and a better shot at reaching select consumers, such as 'one-arm pet lovers.' There's maybe a few thousand of those …
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Digital Marketing / Google / Press / Press Mentions
Preview of ad:tech Chicago Keynote Panel
Sunday, August 16, 2009 | Posted by Aaron Goldman
On Tuesday, September 1st at 10am, I'll be hosting the keynote panel at ad:tech Chicago titled, "State of the Industry (Presented by the Chicago Interactive Marketing Association)."
My esteemed panelists include Jeff Davidoff, who recently departed the Orbitz CMO role (shortly after selecting Trailer Park as AOR), Sean Finnegan, SMG's Chief Digital Officer and sound-byte machine, John Cantarella of Time.com redesign fame, and Jeff Levick, who runs sales for the newly minted AOL Advertising.
In 45 minutes, we'll attempt will cover all the …
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Digital Marketing
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