Riffing on what it's like to be Connectual...
Return to all Posts
Sorted by: 06, 2009
What the Company Does in Under 140 Characters
Thursday, June 18, 2009 | Posted by Aaron Goldman
The elevator pitch is dead. Long live the Twitter pitch!
I was inspired by a recent tweet from @ginidietrich that was retweeted by @LenKendall and asked, "Can you describe what your company does in under 140 characters?" The reference was to a recent BusinessWeek column by Carmine Gallo expounding the virtue, "Sell More by Saying Less."
The KISS (Keep It Simple Stupid) principle is really something I take to heart. My colleague Tom Kuthy, VP of Marketing and Business Development at Resolution Media, is a champion of clear …
Wednesday, June 10, 2009 | Posted by Aaron Goldman
In my last post covering FAQ #14: "What Do You Do Every Day?" I mentioned that I've spent the past two months meeting with hundreds of marketers and digital marketing companies trying to assess who's doing what and who's doing it right as I build out the Connectual referral network.
Those of you who have read my Search Insider Summit Buzz-o-Meters know I'm a fan of Top 10 lists to capture the industry zeitgeist so here are my Top 10 Hottest Areas of Digital Marketing:
1. Social - while still …
Monday, June 8, 2009 | Posted by Aaron Goldman
Since launching Connectual nearly two months ago, I've spent almost all-day every day meeting with a wide range of marketers and digital marketing companies. Having served the past five years primarily as the Omnicom search guy, it was important for me to "reacclimate to the wild" and get my fingers on the pulse of pressing client needs and the latest and greatest platforms delivering against them.
Sure, I'd been exposed to all the non-search digital marketing channels during my tenure with Resolution Media but only as an agency partner or trade-mag reader and conference attendee. …
About Connectual / FAQs
Once a Search Guy, Always a Search Guy
Tuesday, June 2, 2009 | Posted by Aaron Goldman
Now I know how John Battelle feels. He wrote the book on search and forever became the expert on all things Google. Even these days, with John at the helm of conversational marketing firm, Federated Media, he still gets called to comment anytime Google sneezes.
So too, have I been branded a Search Insider for life. Like John, I don't mind it one bit, though. As the saying goes, "Call me what you like, just call me."
Truth is, I'm still quite smitten by search despite the …
Press / Press Mentions / Search Engine Marketing