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Category: Press
Winter Storm Moves South From Mountain View
Thursday, February 11, 2010 | Posted by Aaron Goldman
Image Source
Last Sunday was a cold day in Hell, indeed. Not only did the company that's never needed to advertise throw down a cool couple mil. for a Super Bowl ad but it chose to promote the one product in its arsenal that didn't need the exposure.
My brother, David, and I shared our POV's -- yes, SEM runs deep in the Goldman DNA -- with MediaPost for its recap of Google's showing in the big game. More commentary after the excerpt...
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Some …
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Press / Press Mentions
When It Comes to Content, Author is the Authority!
Friday, December 18, 2009 | Posted by Aaron Goldman
At SES Chicago I was interviewed along with with Marshall Clark for Webmaster Radio discussing "Social Search and Distributive Reputation Systems" -- which is fancy for evaluation of content or, as Marshall calls it, "Page Rank for People." In this 7-minute clip, we discuss the various social media signals the search engines should be incorporating into their algorithms to improve relevancy. In a nutshell, the idea is that, when determining authority for a particular asset, the person who created the content should be weighted more heavily than the page on which …
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Digital Marketing / Search Engine Marketing / Press / Press Mentions
10 Tips for Maximizing Your Digital Marketing Programs
Wednesday, December 16, 2009 | Posted by Aaron Goldman
Image Source - Sony Pictures Digital Inc.
There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.
MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …
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Digital Marketing / Tips and Tricks / Press / Press Mentions
One Milestone Down, Many More To Go
Tuesday, December 8, 2009 | Posted by Aaron Goldman
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Last week brought news that Microsoft and Yahoo officially signed the contract to have Bing power Yahoo search. I, like many in the space, thought that this already happened when Ballmer and Bartz used that goofy oversized Yahoo pen back in July to sign a stack of papers. Turns out that was just a letter of intent.
While this is an important milestone in the Bingoo saga, there are still a number of interesting plotlines that need to play out. I …
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Press / Press Mentions
Why Murdoch's Threats Don't Scare Google
Wednesday, November 25, 2009 | Posted by Aaron Goldman
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Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.
When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …
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Press / Press Mentions
Can Google Have the Money and the AdMob?
Monday, November 16, 2009 | Posted by Aaron Goldman
Last week Google announced that it was acquiring mobile ad firm AdMob for $750 in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.
As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and my …
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Digital Marketing / Press / Press Mentions
Eat Your Heart Out, Mulder and Scully!
Friday, November 13, 2009 | Posted by Aaron Goldman
Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.
Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...
The Blagica Files: Meet Aaron Goldman
By Blagica Bottigliero
I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …
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Press / Press Coverage
Time Is Not Always Money
Tuesday, November 10, 2009 | Posted by Aaron Goldman
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Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.
According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?
A very good question, to which I replied, "Engagement does …
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Digital Marketing / Press / Press Mentions
Speculating on Who Will Buy Ask.com
Friday, November 6, 2009 | Posted by Aaron Goldman
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Last week, I was cited in a MediaPost article about IAC selling off Ask.com. Here's the excerpt. More analysis follows.
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Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
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For more of my coverage on the scramble for search …
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Digital Marketing / Search Engine Marketing / Press / Press Mentions
Q&A in MEDIA Magazine
Saturday, October 31, 2009 | Posted by Aaron Goldman
I did a Q&A for MEDIA Magazine that was published in the September print edition focused on the future of media. I can't find the content online so I'll repurpose the text here...
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Interview with Phyllis Fine
What is the biggest change coming?
Goldman: A Google and TiVo mash-up platform, crawling all the digital content that's available, which will allow you to choose what you want to see and make it available to you on-demand in a queue, taking the element of recommendations that TiVo's been able to do. It's one part …
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Posted In:
Digital Marketing / Press / Press Mentions
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