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Category: Digital Marketing
When It Comes to Content, Author is the Authority!
Friday, December 18, 2009 | Posted by Aaron Goldman
At SES Chicago I was interviewed along with with Marshall Clark for Webmaster Radio discussing "Social Search and Distributive Reputation Systems" -- which is fancy for evaluation of content or, as Marshall calls it, "Page Rank for People." In this 7-minute clip, we discuss the various social media signals the search engines should be incorporating into their algorithms to improve relevancy. In a nutshell, the idea is that, when determining authority for a particular asset, the person who created the content should be weighted more heavily than the page on which …
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Digital Marketing / Search Engine Marketing / Press / Press Mentions
10 Tips for Maximizing Your Digital Marketing Programs
Wednesday, December 16, 2009 | Posted by Aaron Goldman
Image Source - Sony Pictures Digital Inc.
There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.
MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …
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Digital Marketing / Tips and Tricks / Press / Press Mentions
Can Google Have the Money and the AdMob?
Monday, November 16, 2009 | Posted by Aaron Goldman
Last week Google announced that it was acquiring mobile ad firm AdMob for $750 in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.
As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and my …
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Digital Marketing / Press / Press Mentions
Time Is Not Always Money
Tuesday, November 10, 2009 | Posted by Aaron Goldman
Image Source
Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.
According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?
A very good question, to which I replied, "Engagement does …
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Digital Marketing / Press / Press Mentions
Speculating on Who Will Buy Ask.com
Friday, November 6, 2009 | Posted by Aaron Goldman
Image Source
Last week, I was cited in a MediaPost article about IAC selling off Ask.com. Here's the excerpt. More analysis follows.
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Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
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For more of my coverage on the scramble for search …
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Digital Marketing / Search Engine Marketing / Press / Press Mentions
Q&A in MEDIA Magazine
Saturday, October 31, 2009 | Posted by Aaron Goldman
I did a Q&A for MEDIA Magazine that was published in the September print edition focused on the future of media. I can't find the content online so I'll repurpose the text here...
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Interview with Phyllis Fine
What is the biggest change coming?
Goldman: A Google and TiVo mash-up platform, crawling all the digital content that's available, which will allow you to choose what you want to see and make it available to you on-demand in a queue, taking the element of recommendations that TiVo's been able to do. It's one part …
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Digital Marketing / Press / Press Mentions
5 Proposed Ad Formats for Google's Online Book Platform
Monday, October 19, 2009 | Posted by Aaron Goldman
Last week, Google announced its intentions to launch a new "new online service for booksellers next year called Google Editions, which will let readers buy books and read them on gadgets ranging from cell phones to possibly e-book devices." The AP has the story and MediaPost has the analysis including some of my thoughts. As has become my modus operandi, I'll share the excerpt here and provide more color commentary immediately following.
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Connectual Managing Partner Aaron Goldman believes Google may be underestimating the …
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Digital Marketing / Press / Press Mentions
It's Time to Go Beyond List-ening
Sunday, October 4, 2009 | Posted by Aaron Goldman
Image Source
Last week, Twitter announced that it would soon be rolling out a new feature that enables people to create lists of Twitter accounts. So, for example, you could create a list of restaurants in New York or SEO professionals as a way to better customize your Twitterstream and make it easier to keep up with everyone you follow. These lists would be "public by default (but can be made private) and the lists you've created are linked from your profile."
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Digital Marketing / Tips and Tricks / Press / Press Mentions
Putting those Lessons Learned from Google to Use!
Wednesday, September 16, 2009 | Posted by Aaron Goldman
Image Source
Last week, Twitter made changes to its Terms of Service including a provision that allows the company to "leave the door open for advertising." Per Twitter co-founder Biz Stone, "We'd like to keep our options."
MediaPost has a good recap of the news as well as some speculation from "industry insiders" on what's in store from Twitter as far as advertising is concened. This was my contribution. …
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Digital Marketing / Press / Press Mentions
The Frenemy Gets Frenemier
Tuesday, September 8, 2009 | Posted by Aaron Goldman
Just over a week ago, it was reported that Sony would start pre-loading Google Chrome as the default browser on all new Vaios shipping in the US.
MediaPost covered the story and its implications on the search space. I shared my POV in the article and will expand on it a bit here after the excerpt...
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Could Sony's deal influence the search engine wars? Aaron Goldman, founder and managing partner at Connectual, says "Yes, absolutely."
If Chrome is the default browser, Google will likely …
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Digital Marketing / Press / Press Mentions
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