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Category: About Connectual
Chicago's Young Entreprenuers Feature
Wednesday, July 22, 2009 | Posted by Aaron Goldman
Connectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.
Here's the full story...
Chicago Young Entreprenuers - Connectual
by Lauren Young
We’ve all heard the phrase, “It’s not what you know, but …
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About Connectual / Press Coverage
What the Company Does in Under 140 Characters
Thursday, June 18, 2009 | Posted by Aaron Goldman
The elevator pitch is dead. Long live the Twitter pitch!
I was inspired by a recent tweet from @ginidietrich that was retweeted by @LenKendall and asked, "Can you describe what your company does in under 140 characters?" The reference was to a recent BusinessWeek column by Carmine Gallo expounding the virtue, "Sell More by Saying Less."
The KISS (Keep It Simple Stupid) principle is really something I take to heart. My colleague Tom Kuthy, VP of Marketing and Business Development at Resolution Media, is a champion of clear …
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About Connectual
And Bird's the Word
Wednesday, May 20, 2009 | Posted by Aaron Goldman
Yesterday I launched a tag cloud for Testimonials created by the crack team at Elevate Studios. This idea was the brainchild of Dan Kuthy of Snuggie Pub Crawl and Blue Chip SEO fame. He pointed out that the old way the testimonials were laid out was a bit clunky to navigate and, frankly, (my words, not his) no-one really cares that much about me to read 100+ LinkedIn recommendations linearly.
Dan has been enamored for some time by TheBirdsTheWord.net -- a nifty little tool …
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About Connectual
Connectual, At Your Service
Wednesday, April 15, 2009 | Posted by Aaron Goldman
Yesterday I had lunch with Sam Wehrs from Starcom. As I was describing the Connectual model to him, he made the observation that essentially I'm a digital marketing concierge. As Owen Burke would say, "Nailed It!" In fact, I like that analogy so much I've updated the Connectual digital marketing services for marketers page and now refer to my role as concierge rather than general contractor.
At the end of the day (or beginning of the day, if you're a morning person), a good concierge can size up your needs, preferences, etc. and leverage his or her relationships to get …
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About Connectual
Why I Started the Company
Wednesday, April 15, 2009 | Posted by Aaron Goldman
In today's MediaPost Search Insider column, I highlight trends in the space that led me to form Connectual. Here's the full article...
It's Time To Get Connectual
by Aaron Goldman
Sometimes in the worst of times come the best of opportunities. You just have to know where to look. And when you find one of those diamonds in the rough, you have to act quickly. It’s all about timing. And gumption.
In Search of a Silver Lining
Ever since Resolution Media was acquired by Omnicom Media …
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About Connectual
I'd Like To Thank the Academy
Friday, April 10, 2009 | Posted by Aaron Goldman
On the eve of the Connectual launch, I'd like to show love to some of the folks who played supporting roles in helping me reach this point.
In no particular order...
Elevate Studios created all the Connectual brand assets from the logo to the business cards to the website. Mad preesh to Larry for his trusted partnership and understanding what I was hoping to build, Kate for keeping me (and everyone else) in line, Travis for always being responsive and putting up with my scattershot feedback, Sara for her keen eye and giving life to the Connectual brand, Jason for his …
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Posted In:
About Connectual
Connectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.
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