Connectual Blog

Cracking the Blagica Files

Eat Your Heart Out, Mulder and Scully!

Friday, November 13, 2009 | Posted by Aaron Goldman

Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.

Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...

The Blagica Files: Meet Aaron Goldman

By Blagica Bottigliero

I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …

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Posted In: Press / Press Coverage

Engagement Does Not Equal Opportunity

Time Is Not Always Money

Tuesday, November 10, 2009 | Posted by Aaron Goldman

Image Source

Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.

According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?

A very good question, to which I replied, "Engagement does …

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Posted In: Digital Marketing / Press / Press Mentions

You Asking Me?

Speculating on Who Will Buy Ask.com

Friday, November 6, 2009 | Posted by Aaron Goldman

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Last week, I was cited in a MediaPost article about IAC selling off Ask.com.  Here's the excerpt. More analysis follows.
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Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
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For more of my coverage on the scramble for search …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions

Where Are We Going?

Q&A in MEDIA Magazine

Saturday, October 31, 2009 | Posted by Aaron Goldman

I did a Q&A for MEDIA Magazine that was published in the September print edition focused on the future of media. I can't find the content online so I'll repurpose the text here...
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Interview with Phyllis Fine

What is the biggest change coming?

Goldman: A Google and TiVo mash-up platform, crawling all the digital content that's available, which will allow you to choose what you want to see and make it available to you on-demand in a queue, taking the element of recommendations that TiVo's been able to do. It's one part …

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Posted In: Digital Marketing / Press / Press Mentions