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Sorted by: 11, 2009
Why Murdoch's Threats Don't Scare Google
Wednesday, November 25, 2009 | Posted by Aaron Goldman
Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.
When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …
Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions
Can Google Have the Money and the AdMob?
Monday, November 16, 2009 | Posted by Aaron Goldman
Last week Google announced that it was acquiring mobile ad firm AdMob for $750 million in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.
As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and …
Digital Marketing / Google / Press / Press Mentions
Eat Your Heart Out, Mulder and Scully!
Friday, November 13, 2009 | Posted by Aaron Goldman
Earlier this week, a good friend and colleague of mine, Blagica Bottigliero, posted an interview with me on her blog, The Daily Blagica.
Thought I'd steal a page from the Huffington Post (who's made a business out of stealing pages) and repurpose the content here...
The Blagica Files: Meet Aaron Goldman
By Blagica Bottigliero
I took a look at my career over the last 12 years and realized that I've come across some amazing and talented people in Chicago's digital media and tech scenes. Many of these folks started their …
Press / Press Coverage
Time Is Not Always Money
Tuesday, November 10, 2009 | Posted by Aaron Goldman
Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.
According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?
A very good question, to which I replied, "Engagement does …
Digital Marketing / Press / Press Mentions
Speculating on Who Will Buy Ask.com
Friday, November 6, 2009 | Posted by Aaron Goldman
Last week, I was cited in a MediaPost article about IAC selling off Ask.com. Here's the excerpt. More analysis follows.
Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
For more of my coverage on the scramble for search …
Digital Marketing / Search Engine Marketing / Press / Press Mentions