Connectual Blog

Riffing on what it's like to be Connectual...

4 Suggested Twitter Ad Formats

Putting those Lessons Learned from Google to Use!

Wednesday, September 16, 2009 | Posted by Aaron Goldman

Twitter Ads

Image Source

Last week, Twitter made changes to its Terms of Service including a provision that allows the company to "leave the door open for advertising." Per Twitter co-founder Biz Stone, "We'd like to keep our options."

MediaPost has a good recap of the news as well as some speculation from "industry insiders" on what's in store from Twitter as far as advertising is concened. This was my contribution. …

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Posted In: Digital Marketing / Press / Press Mentions

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Google Chrome: Pilot or Hijacker?

The Frenemy Gets Frenemier

Tuesday, September 8, 2009 | Posted by Aaron Goldman

Google Chrome

 

 

 

Just over a week ago, it was reported that Sony would start pre-loading Google Chrome as the default browser on all new Vaios shipping in the US.

MediaPost covered the story and its implications on the search space. I shared my POV in the article and will expand on it a bit here after the excerpt...
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Could Sony's deal influence the search engine wars? Aaron Goldman, founder and managing partner at Connectual, says "Yes, absolutely."

If Chrome is the default browser, Google will likely …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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Google Not Content with Content Network

Looking to Reach One-Armed Pet Lovers? You're in Luck.

Wednesday, September 2, 2009 | Posted by Aaron Goldman

"One-armed petImage Source

Google recently announced that it's opening up the Content Network to "qualified third-party vendors" (read: networks and exchanges). Laurie Sullivan at MediaPost breaks down the news and includes this little bit of tid from yours truly...

"Opening the network would also give advertisers 'more eyeballs' and a better shot at reaching select consumers, such as 'one-arm pet lovers.' There's maybe a few thousand of those …

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Posted In: Digital Marketing / Google / Press / Press Mentions

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State of the Digital Union

Preview of ad:tech Chicago Keynote Panel

Sunday, August 16, 2009 | Posted by Aaron Goldman

adtech Chicago

On Tuesday, September 1st at 10am, I'll be hosting the keynote panel at ad:tech Chicago titled, "State of the Industry (Presented by the Chicago Interactive Marketing Association)."

My esteemed panelists include Jeff Davidoff, who recently departed the Orbitz CMO role (shortly after selecting Trailer Park as AOR), Sean Finnegan, SMG's Chief Digital Officer and sound-byte machine, John Cantarella of Time.com redesign fame, and Jeff Levick, who runs sales for the newly minted AOL Advertising.

In 45 minutes, we'll attempt will cover all the …

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Posted In: Digital Marketing

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