Connectual Blog

Will You Survive 2010?

10 Tips for Maximizing Your Digital Marketing Programs

Wednesday, December 16, 2009 | Posted by Aaron Goldman

Image Source - Sony Pictures Digital Inc.

There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.

MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …

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Posted In: Digital Marketing / Tips and Tricks / Press / Press Mentions

Yahoo and Bing: Four Months Later, Two-Tenths Lighter

One Milestone Down, Many More To Go

Tuesday, December 8, 2009 | Posted by Aaron Goldman

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Last week brought news that Microsoft and Yahoo officially signed the contract to have Bing power Yahoo search. I, like many in the space, thought that this already happened when Ballmer and Bartz used that goofy oversized Yahoo pen back in July to sign a stack of papers. Turns out that was just a letter of intent.

While this is an important milestone in the Bingoo saga, there are still a number of interesting plotlines that need to play out. I …

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Posted In: Press / Press Mentions

Sorry News Corp, News Not Core to Search Advertising

Why Murdoch's Threats Don't Scare Google

Wednesday, November 25, 2009 | Posted by Aaron Goldman

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Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.

When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …

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Posted In: Press / Press Mentions

5 Ideal Mobile Ad Formats for a Post-AdMob Google

Can Google Have the Money and the AdMob?

Monday, November 16, 2009 | Posted by Aaron Goldman

Last week Google announced that it was acquiring mobile ad firm AdMob for $750 in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.

As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and my …

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Posted In: Digital Marketing / Press / Press Mentions