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Category: Google
...And So Can You!
Wednesday, August 11, 2010 | Posted by Aaron Goldman
Aaron Goldman's new Google book is now available. In it, he shares 20 "Googley Lessons" from the world's most ubiquitous brand to help marketers better engage their customers and prospects.
Here's all the information you need to know including where to buy and how to interact with the Googley community...
Googley Lessons website - contains the full introduction, executive summaries of each chapter, behind the scenes info on the blog and much more!
GoogleyLessons Facebook page - includes …
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Digital Marketing / Google
Apple Tries to Put on the Hurt
Friday, April 16, 2010 | Posted by Aaron Goldman
Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."
My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"
Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
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Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The key to success will become encouraging developers to innovate on their platforms," says Aaron …
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Digital Marketing / Google / Press / Press Mentions
Winter Storm Moves South From Mountain View
Thursday, February 11, 2010 | Posted by Aaron Goldman
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Last Sunday was a cold day in Hell, indeed. Not only did the company that's never needed to advertise throw down a cool couple mil. for a Super Bowl ad but it chose to promote the one product in its arsenal that didn't need the exposure.
My brother, David, and I shared our POV's -- yes, SEM runs deep in the Goldman DNA -- with MediaPost for its recap of Google's showing in the big game. More commentary after the excerpt...
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Some …
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Digital Marketing / Google / Press / Press Mentions
Why Murdoch's Threats Don't Scare Google
Wednesday, November 25, 2009 | Posted by Aaron Goldman
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Earlier this week, the Financial Times set the search world abuzz by reporting that Microsoft was in discussions with News Corp to compensate it for removing content from the Google index while still making it available it to Bing.
When I first heard about this potential deal, I posted my reaction on Digital Sea Change -- Search Wars: Desperate Times Call for Desperate Measures. My POV was also cited in two MediaPost articles (excerpts below). I won't rehash all my points here but …
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Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions
Can Google Have the Money and the AdMob?
Monday, November 16, 2009 | Posted by Aaron Goldman
Last week Google announced that it was acquiring mobile ad firm AdMob for $750 million in stock. Google also set up one of its trusty microsites to provide more info about the deal and begin the proactive lobbying lest anyone accuse it of being anti-competitive.
As always, Laurie Sullivan at Media Post was on top of the news and had coverage of the deal published a scant four hours later. In it, she included my initial reaction to the news. Here's the excerpt. Stay tuned for more analysis and …
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Digital Marketing / Google / Press / Press Mentions
5 Proposed Ad Formats for Google's Online Book Platform
Monday, October 19, 2009 | Posted by Aaron Goldman
Last week, Google announced its intentions to launch a new "new online service for booksellers next year called Google Editions, which will let readers buy books and read them on gadgets ranging from cell phones to possibly e-book devices." The AP has the story and MediaPost has the analysis including some of my thoughts. As has become my modus operandi, I'll share the excerpt here and provide more color commentary immediately following.
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Connectual Managing Partner Aaron Goldman believes Google may be underestimating the …
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Digital Marketing / Google / Press / Press Mentions
The Frenemy Gets Frenemier
Tuesday, September 8, 2009 | Posted by Aaron Goldman
Just over a week ago, it was reported that Sony would start pre-loading Google Chrome as the default browser on all new Vaios shipping in the US.
MediaPost covered the story and its implications on the search space. I shared my POV in the article and will expand on it a bit here after the excerpt...
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Could Sony's deal influence the search engine wars? Aaron Goldman, founder and managing partner at Connectual, says "Yes, absolutely."
If Chrome is the default browser, Google will likely …
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Digital Marketing / Google / Press / Press Mentions
Looking to Reach One-Armed Pet Lovers? You're in Luck.
Wednesday, September 2, 2009 | Posted by Aaron Goldman
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Google recently announced that it's opening up the Content Network to "qualified third-party vendors" (read: networks and exchanges). Laurie Sullivan at MediaPost breaks down the news and includes this little bit of tid from yours truly...
"Opening the network would also give advertisers 'more eyeballs' and a better shot at reaching select consumers, such as 'one-arm pet lovers.' There's maybe a few thousand of those …
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Digital Marketing / Google / Press / Press Mentions
What the Bing Launch Means for Marketers
Thursday, July 2, 2009 | Posted by Aaron Goldman
I'm quoted in today's MediaPost Online Media Daily commenting on the implications of recent data showing gains in search market share for Bing. I'd like to give some additional context for my POV and expand on it a bit.
The article starts off with, "Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo a .17% drop, and Ask a .1% drop in usage share, according to NetApplications, a research firm."
My input comes …
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Posted In:
Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions
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