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Airing Out the Future of Search Algorithms

When It Comes to Content, Author is the Authority!

Friday, December 18, 2009 | Posted by Aaron Goldman

Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions

At SES Chicago I was interviewed along with with Marshall Clark for Webmaster Radio discussing "Social Search and Distributive Reputation Systems" -- which is fancy for evaluation of content or, as Marshall calls it, "Page Rank for People." In this 7-minute clip, we discuss the various social media signals the search engines should be incorporating into their algorithms to improve relevancy. In a nutshell, the idea is that, when determining authority for a particular asset, the person who created the content should be weighted more heavily than the page on which the content resides. We also riff a bit on our Search and Social panel and just how much moderation Marshall needs. Enjoy!