Connectual Blog

Why Doesn’t Connectual use an Hourly Rate for Consulting?

FAQ #15

Friday, April 2, 2010 | Posted by Aaron Goldman

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Now that I've finished my book manuscript -- check out GoogleyLessons.com for more details on that project -- I can get back to more regular posting.

Let's start by addressing a question I've been getting a lot lately... 

Why doesn't Connectual charge an hourly rate for consulting services?

To answer this question, I'd like to relay a story that Tom Kuthy, formerly of Resolution Media, shared with me in the context of negotiating agency fees with a client during a new business pitch. 

Some fifty …

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Posted In: About Connectual / FAQs

Google’s Chilling Super Bowl Ad

Winter Storm Moves South From Mountain View

Thursday, February 11, 2010 | Posted by Aaron Goldman

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Last Sunday was a cold day in Hell, indeed. Not only did the company that's never needed to advertise throw down a cool couple mil. for a Super Bowl ad but it chose to promote the one product in its arsenal that didn't need the exposure.

My brother, David, and I shared our POV's -- yes, SEM runs deep in the Goldman DNA -- with MediaPost for its recap of Google's showing in the big game. More commentary after the excerpt...
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Some …

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Posted In: Digital Marketing / Google / Press / Press Mentions

Airing Out the Future of Search Algorithms

When It Comes to Content, Author is the Authority!

Friday, December 18, 2009 | Posted by Aaron Goldman

At SES Chicago I was interviewed along with with Marshall Clark for Webmaster Radio discussing "Social Search and Distributive Reputation Systems" -- which is fancy for evaluation of content or, as Marshall calls it, "Page Rank for People." In this 7-minute clip, we discuss the various social media signals the search engines should be incorporating into their algorithms to improve relevancy. In a nutshell, the idea is that, when determining authority for a particular asset, the person who created the content should be weighted more heavily than the page on which …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions

Will You Survive 2010?

10 Tips for Maximizing Your Digital Marketing Programs

Wednesday, December 16, 2009 | Posted by Aaron Goldman

Image Source - Sony Pictures Digital Inc.

There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.

MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …

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Posted In: Digital Marketing / Tips and Tricks / Press / Press Mentions