Connectual Blog
Riffing on what it's like to be Connectual...
1 Presentation, 10 Trends, 20 Minutes
Tuesday, August 4, 2009 | Posted by Aaron Goldman
Here's a recording of the webinar I hosted for ad:tech today titled, "Cashing in on the Top 10 Hottest Areas of Digital Marketing."
Over the course of 20 minutes, I count down the 10 trends getting the most attention in digital marketing today and share 1 actionable tip for each one to help companies capitalize.
I start off with some analysis of recent data put out by Forrester showing current and projected growth in digital marketing broken down by channel.
Following the presentation, we go into moderated Q&A where I spend another 20 minutes or so …
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Posted In:
Digital Marketing / Tips and Tricks
Things That Make You Go Hmmm...
Wednesday, July 29, 2009 | Posted by Aaron Goldman
If you read my Search Insider column today, you know I've been on a Top Ten list kick of late. You can also imagine what a dolt I felt like publishing the "Top Ten Ways to Use Search Data Beyond SEM" on the same day the Yahoo Microsoft search deal was announced. Give me a break though, my deadline was yesterday at noon! In an effort to save some face, I thought I'd chime in here with the ten most interesting plot lines -- aka unanswered questions -- surrounding this deal.
1. What does the deal mean for …
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Posted In:
Digital Marketing / Search Engine Marketing / Press / Press Mentions
Chicago's Young Entreprenuers Feature
Wednesday, July 22, 2009 | Posted by Aaron Goldman
Connectual is highlighted in the Examiner today under the Chicago Young Entreprenuers feature. The interview covers a lot of ground -- kudos to Lauren Young for asking some good thought-starters -- including how I came up with the name Connectual (which suprisingly never came up in my FAQ series), my biggest challenges to-date, and advice for other would-be entreprenuers.
Here's the full story...
Chicago Young Entreprenuers - Connectual
by Lauren Young
We’ve all heard the phrase, “It’s not what you know, but …
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Posted In:
About Connectual / Press Coverage
A Microsoft/Yahoo Search Deal is Inevitable, But What Will We Call the Combo?
Tuesday, July 21, 2009 | Posted by Aaron Goldman
Today Yahoo announced that Q2 earnings were up slightly year-over-year but revenue was down (as was the stock in after-hours trading) leading to a reprise of speculation over a potential search deal with Microsoft.
MediaPost has a good roundup of opinions, including mine, on what the deal might look like and what it would mean for the marketplace.
Here's what I went on record with. More commentary after the break...
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Aaron Goldman, managing partner at advertising rep firm Connectual, thinks the "deal is inevitable."
Goldman …
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Posted In:
Press / Press Mentions / Search Engine Marketing
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