Connectual Blog

Head’s in the Cloud

And Bird's the Word

Wednesday, May 20, 2009 | Posted by Aaron Goldman

Yesterday I launched a tag cloud for Testimonials created by the crack team at Elevate Studios. This idea was the brainchild of Dan Kuthy of Snuggie Pub Crawl and Blue Chip SEO fame. He pointed out that the old way the testimonials were laid out was a bit clunky to navigate and, frankly, (my words, not his) no-one really cares that much about me to read 100+ LinkedIn recommendations linearly.

Dan has been enamored for some time by TheBirdsTheWord.net -- a nifty little tool …

Continue Reading

Posted In: About Connectual

Do You Really Know All Those Companies on the Connections Page?

FAQ #13

Saturday, May 9, 2009 | Posted by Aaron Goldman

Yes. I'm not one of those social network "friend collectors." Every person I've connected with on LinkedIn is someone I've either met in person or via phone/email AND with whom I've discussed actual business opportunities.

Update 5/26/09: Just laid out my LinkedIn methodology in the post "LinkedIn Best Practices" if you'd like to read more on this topic.
----------
This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

Continue Reading

Posted In: FAQs

What Makes You Qualified to do This?

FAQ #12

Friday, May 8, 2009 | Posted by Aaron Goldman

I have over ten years of experience doing sales and marketing for digital marketing companies, so I'm confident I can deliver on the Connectual promise. I've worked with marketers ranging from the largest global Fortune 50 brands to SMB's just dipping their toes in the digital marketing waters. I've completed hundreds of agency RFP's on the publisher side as part of the L90/MaxOnline/Ask.com/IAC network and over 50 client RFP's on the agency side as part of Resolution Media/Omnicom.

I've seen what works and what doesn't work. And I can help all parties involved cut through …

Continue Reading

Posted In: FAQs

What Makes the Connectual Business Model Defensible?

FAQ #11

Thursday, May 7, 2009 | Posted by Aaron Goldman

If all Connectual brings to bear are strategy and relationships, what makes the model sustainable?

First, let's not overlook the importance of having a comprehensive grasp on digital marketing strategy and a huge network of digital marketing decision-makers. That said, over time, I will develop and launch proprietary technology platforms to accelerate the process of connecting the digital marketing ecosystem both from a B2B and B2C standpoint. These systems will deliver unique offerings in the marketplace to underserved constituents and economies of scale to Connectual and its partners.
----------
This post is part of a series addressing frequently-asked …

Continue Reading

Posted In: FAQs