Connectual Blog
Riffing on what it's like to be Connectual...
FAQ #10
Wednesday, May 6, 2009 | Posted by Aaron Goldman
No Connectual agent will work with more than one provider in a defined vertical on a retained basis. This is the only way to protect the intellectual property of the companies represented by Connectual. Furthermore, each provider agreement includes a strict NDA governing the disclosure of confidential information. Part of being Connectual means maintaining the utmost levels of integrity and business ethics. I will personally remove myself from any situation that requires me to compromise these principles and demand no less from future Connectual agents.
That said, it's important that Connectual agents maintain objectivity and source the right provider for …
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FAQ #9
Tuesday, May 5, 2009 | Posted by Aaron Goldman
In the near term, I plan to deploy other like-minded and well-connected agents to expand the Connectual footprint and stimulate the network effect. My goal is to add agents that bring expertise in specialized digital marketing disciplines -- mobile, social, video, affiliate, etc. -- to round out the Connectual portfolio.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Avoid Conflicts of Interest?"
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FAQ #8
Monday, May 4, 2009 | Posted by Aaron Goldman
Just yours truly, for now...
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Plan to Grow?"
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FAQ #7
Sunday, May 3, 2009 | Posted by Aaron Goldman
No. Marketers are free (and encouraged) to work with other consultants, agencies, etc. And providers are free (and encouraged) to work with other rep firms, PR firms, as well as deploy their internal sales teams, etc. The hope is that Connectual will add enough value to the process of connecting buyers and sellers that both sides will work through Connectual because they want to, not because they have to.
On the flip side, there are some situations that require Connectual to grant category-exclusivity to a provider. As discussed in FAQ #3, there are 3 ways Connectual engages with agencies, …
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