Riffing on what it's like to be Connectual...
Deep Blue Would be Proud... and Broke!
Monday, August 16, 2010 | Posted by Aaron Goldman
On Friday, the big news in digital marketing was the IBM Unica acquisition for $480 million. See WSJ coverage. Unica provides what it calls Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) services. Here's a quick excerpt from Unica's corporate brochure:
"Offering the only EMM solution to cover the entire marketing cycle – from analyzing and planning to designing, producing, executing, and measuring – Unica's Affinium software suite provides an unprecedented level of integration, unmatched functionality, and extensive marketing automation capabilities."
Sounds pretty good, right? Who wouldn't want something unprecedented, unmatched, and extensive??
Below is a schematic that speaks to Unica's …
Digital Marketing / Press / Press Mentions
...And So Can You!
Wednesday, August 11, 2010 | Posted by Aaron Goldman
Aaron Goldman's new Google book is now available. In it, he shares 20 "Googley Lessons" from the world's most ubiquitous brand to help marketers better engage their customers and prospects.
Here's all the information you need to know including where to buy and how to interact with the Googley community...
Googley Lessons website - contains the full introduction, executive summaries of each chapter, behind the scenes info on the blog and much more!
GoogleyLessons Facebook page - includes …
Digital Marketing / Google
Cuz A Connectual Doesn't Stop... 'Til Everyone's Acquainted!
Tuesday, August 10, 2010 | Posted by Aaron Goldman
Last Thursday, TalentFoot, Elevation+, Vevo, and Connectual broke in our new Chicago office with a little soiree. Here's a quick recap along with all the SFW pics...
DJ Carpenter queued up the party mix.
Camille tried to block out the party mix and squeeze in one last business call.
Mark tested all the appetizers to make sure they weren't poisonous. The garden veggie dip was a little questionable so we tossed it.
The referral board was …
And, Yes, the Curtains Match the Drapes!
Monday, June 14, 2010 | Posted by Aaron Goldman
On June 1st, Connectual opened its first office at 220 W. Huron Suite 3002 in the River North area of Chicago. The idea is to create a hub for digital marketeers to network, brainstorm, and generally plot to take over the world. The space has 6 individual offices, 2 conference rooms, kitchenette, bathroom and a nice big main room with 4 desks, a couch, and a closet. Plenty of room to get Connectual!
Each of the individual offices are being sub-leased to like-minded entrepreneurial types in the digital space. Currently the inhabitants of this microcosm of the digital marketing ecosystem include …
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