Connectual Blog

Connectual Gets Physical

And, Yes, the Curtains Match the Drapes!

Monday, June 14, 2010 | Posted by Aaron Goldman

On June 1st, Connectual opened its first office at 220 W. Huron Suite 3002 in the River North area of Chicago. The idea is to create a hub for digital marketeers to network, brainstorm, and generally plot to take over the world. The space has 6 individual offices, 2 conference rooms, kitchenette, bathroom and a nice big main room with 4 desks, a couch, and a closet. Plenty of room to get Connectual!

Each of the individual offices are being sub-leased to like-minded entrepreneurial types in the digital space. Currently the inhabitants of this microcosm of the digital marketing ecosystem include …

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Posted In: About Connectual

Will Foursquare Cash In Those Check Ins?

Look Ma, I'm the Mayor of Monetization!

Monday, May 10, 2010 | Posted by Aaron Goldman

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Today I was cited in a MediaPost story about ads on Foursquare.

As reporter, Laurie Sullivan, points out, currently Foursquare "offers an advertising platform for merchants that allow brands to promote specials, but it doesn't target mobile ads. The platform allows companies to claim their business to run promotions on the site. Through geo-tags, people within a specific geographic radius will see the specials." 

In prepping this piece, Laurie asked me some if I thought advertisers would sponsor check-ins. My response is …

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Posted In: Digital Marketing / Press / Press Mentions

Why Facebook Should Share Its Crop

Let's Turn that Virtual Currency into Real World Cashish

Thursday, May 6, 2010 | Posted by Aaron Goldman

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The June issue of Consumer Reports includes warnings about sharing personal information via Facebook due to risk of identity theft and other crimes. MediaPost had the scoop and asked various marketing wonks, myself included, on the implications for marketers if people limit their disclosure on social networks.

I took the opportunity to suggest that Facebook encourage people to share their data directly with marketers in exchange for cash, an idea I've been championing ever since running a personal experiment …

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Posted In: Digital Marketing / Press / Press Mentions

Not Just Fun and Games for Google

Apple Tries to Put on the Hurt

Friday, April 16, 2010 | Posted by Aaron Goldman

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Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."

My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"

Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
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Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The …

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Posted In: Digital Marketing / Google / Press / Press Mentions