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Category: Digital Marketing

Yahoo Microsoft Search Deal: 10 Most Interesting Plot Lines

Things That Make You Go Hmmm...

Wednesday, July 29, 2009 | Posted by Aaron Goldman

If you read my Search Insider column today, you know I've been on a Top Ten list kick of late. You can also imagine what a dolt I felt like publishing the "Top Ten Ways to Use Search Data Beyond SEM" on the same day the Yahoo Microsoft search deal was announced. Give me a break though, my deadline was yesterday at noon! In an effort to save some face, I thought I'd chime in here with the ten most interesting plot lines -- aka unanswered questions -- surrounding this deal.

1. What does the deal mean for …

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Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions


Cashing in on Digital Marketing

Get Connectual at Upcoming Webinar

Wednesday, July 15, 2009 | Posted by Aaron Goldman

Join me on August 4th at 2pm EDT for a free ad:tech webinar playing off my recent post, "What's Hot in Digital Marketing?" The preso will be followed by Q&A with me and then an Expo with a number of companies exhibiting, including Connectual.

Here's the overview and you can sign-up through ad:tech Virtual.

Cashing in on the Top 10 Hottest Areas of Digital Marketing

Digital marketing moves at breakneck speed, forcing marketers to keep up with the latest trends, research and best practices to stay competitive in an ever evolving landscape. …

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Posted In: Digital Marketing / Tips and Tricks


A Bing in Google’s Armor?

What the Bing Launch Means for Marketers

Thursday, July 2, 2009 | Posted by Aaron Goldman

Google Money Machine

I'm quoted in today's MediaPost Online Media Daily commenting on the implications of recent data showing gains in search market share for Bing. I'd like to give some additional context for my POV and expand on it a bit.

The article starts off with, "Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo a .17% drop, and Ask a .1% drop in usage share, according to NetApplications, a research firm."

My input comes …

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Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions


What’s Hot In Digital Marketing?

Wednesday, June 10, 2009 | Posted by Aaron Goldman


In my last post covering FAQ #14: "What Do You Do Every Day?" I mentioned that I've spent the past two months meeting with hundreds of marketers and digital marketing companies trying to assess who's doing what and who's doing it right as I build out the Connectual referral network.

Those of you who have read my Search Insider Summit Buzz-o-Meters know I'm a fan of Top 10 lists to capture the industry zeitgeist so here are my Top 10 Hottest Areas of Digital Marketing:

1. Social - while still …

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Posted In: Digital Marketing


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