Connectual Blog

Riffing on what it's like to be Connectual...

Return to all Posts

Category: Press Mentions

Yahoo Microsoft Search Deal: 10 Most Interesting Plot Lines

Things That Make You Go Hmmm...

Wednesday, July 29, 2009 | Posted by Aaron Goldman

If you read my Search Insider column today, you know I've been on a Top Ten list kick of late. You can also imagine what a dolt I felt like publishing the "Top Ten Ways to Use Search Data Beyond SEM" on the same day the Yahoo Microsoft search deal was announced. Give me a break though, my deadline was yesterday at noon! In an effort to save some face, I thought I'd chime in here with the ten most interesting plot lines -- aka unanswered questions -- surrounding this deal.

1. What does the deal mean for …

Continue Reading

Posted In: Digital Marketing / Search Engine Marketing / Press / Press Mentions


Will B-I-N-G-O-O be its Name-O?

A Microsoft/Yahoo Search Deal is Inevitable, But What Will We Call the Combo?

Tuesday, July 21, 2009 | Posted by Aaron Goldman

BingooToday Yahoo announced that Q2 earnings were up slightly year-over-year but revenue was down (as was the stock in after-hours trading) leading to a reprise of speculation over a potential search deal with Microsoft.

MediaPost has a good roundup of opinions, including mine, on what the deal might look like and what it would mean for the marketplace.

Here's what I went on record with. More commentary after the break...
Aaron Goldman, managing partner at advertising rep firm Connectual, thinks the "deal is inevitable."

Goldman …

Continue Reading

Posted In: Press / Press Mentions / Search Engine Marketing


A Bing in Google’s Armor?

What the Bing Launch Means for Marketers

Thursday, July 2, 2009 | Posted by Aaron Goldman

Google Money Machine

I'm quoted in today's MediaPost Online Media Daily commenting on the implications of recent data showing gains in search market share for Bing. I'd like to give some additional context for my POV and expand on it a bit.

The article starts off with, "Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo a .17% drop, and Ask a .1% drop in usage share, according to NetApplications, a research firm."

My input comes …

Continue Reading

Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions


Calling Connectual, Come in Connectual

Once a Search Guy, Always a Search Guy

Tuesday, June 2, 2009 | Posted by Aaron Goldman

Now I know how John Battelle feels. He wrote the book on search and forever became the expert on all things Google. Even these days, with John at the helm of conversational marketing firm, Federated Media, he still gets called to comment anytime Google sneezes.

So too, have I been branded a Search Insider for life. Like John, I don't mind it one bit, though. As the saying goes, "Call me what you like, just call me."

Truth is, I'm still quite smitten by search despite the …

Continue Reading

Posted In: Press / Press Mentions / Search Engine Marketing


Page 3 of 3 pages  <  1 2 3