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Category: Tips and Tricks
10 Tips for Maximizing Your Digital Marketing Programs
Wednesday, December 16, 2009 | Posted by Aaron Goldman
Image Source - Sony Pictures Digital Inc.
There's been plenty of chatter lately over who will survive 2012 but that's two whole years aways! What are you doing to prepare for 2010? From a digital marketing perspective, that is.
MediaPost recently published its annual "Survival Guide" -- a collection of articles geared towards specific segments to help them prosper in the coming year. I shared my thoughts for the guide for agencies and the guide for CMOs. The excerpts with my POV are below (note: …
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Digital Marketing / Tips and Tricks / Press / Press Mentions
It's Time to Go Beyond List-ening
Sunday, October 4, 2009 | Posted by Aaron Goldman
Image Source
Last week, Twitter announced that it would soon be rolling out a new feature that enables people to create lists of Twitter accounts. So, for example, you could create a list of restaurants in New York or SEO professionals as a way to better customize your Twitterstream and make it easier to keep up with everyone you follow. These lists would be "public by default (but can be made private) and the lists you've created are linked from your profile."
…
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Digital Marketing / Tips and Tricks / Press / Press Mentions
1 Presentation, 10 Trends, 20 Minutes
Tuesday, August 4, 2009 | Posted by Aaron Goldman
Here's a recording of the webinar I hosted for ad:tech today titled, "Cashing in on the Top 10 Hottest Areas of Digital Marketing."
Over the course of 20 minutes, I count down the 10 trends getting the most attention in digital marketing today and share 1 actionable tip for each one to help companies capitalize.
I start off with some analysis of recent data put out by Forrester showing current and projected growth in digital marketing broken down by channel.
Following the presentation, we go into moderated Q&A where I spend another 20 minutes or so …
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Digital Marketing / Tips and Tricks
Get Connectual at Upcoming Webinar
Wednesday, July 15, 2009 | Posted by Aaron Goldman
Join me on August 4th at 2pm EDT for a free ad:tech webinar playing off my recent post, "What's Hot in Digital Marketing?" The preso will be followed by Q&A with me and then an Expo with a number of companies exhibiting, including Connectual.
Here's the overview and you can sign-up through ad:tech Virtual.
Cashing in on the Top 10 Hottest Areas of Digital Marketing Digital marketing moves at breakneck speed, forcing marketers to keep up with the latest trends, research and best practices to stay competitive in an ever evolving landscape. …
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Digital Marketing / Tips and Tricks
13 Tips and Tricks for Using LinkedIn
Tuesday, May 26, 2009 | Posted by Aaron Goldman
Not that you asked but I thought I'd share my LinkedIn methodology. While I certainly don't boast the most LinkedIn connections (nor am I close to cracking the Top 50), I do consider myself a heavy user. Heck, I even built a business around my network. So maybe you'll find some good nuggets here...
1. Send a LinkedIn request to anyone you meet in a professional setting. Even if you don't …
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Tips and Tricks
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