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Does Working through Connectual Mean Higher Rates for Buyers?

FAQ #5

Friday, May 1, 2009 | Posted by Aaron Goldman

Posted In: FAQs

Since they have to pay Connectual, providers would just mark up their rates to maintain margins, right?

Not necessarily. Agencies, media companies and technology providers already factor sales/marketing overhead and commissions into their rates so, if they're paying Connectual, it means they don't have to pay one of their salespeople to prospect and close the deal.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

Stay tuned for tomorrow's question -- "Why Would Providers Allow Connectual to Represent Them?"