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Why Would Providers Allow Connectual to Represent Them?

FAQ #6

Saturday, May 2, 2009 | Posted by Aaron Goldman

Posted In: FAQs

Allow me to answer that question with a question... Who doesn't need the incremental revenue right now?

Sales and marketing teams within agencies, media companies, and technology providers are being tasked with growing, or at least, maintaining topline revenue without adding significant staffing or marketing costs. 5 years ago, these firms wouldn't have considered using an "outside rep" -- they wanted to control how they went to market through their in-house sales and marketing teams and had the budget to deploy the required resources to meet their goals.

In today's economy, these companies are operating lean and mean and it doesn't matter where the next deal comes from, as long as it comes. Besides, I have thousands of connections in the digital marketing space and the odds are I have a relationship with someone they don't. Add in the fact that providers only pay Connectual when the opportunities uncovered lead to actual revenue, and it's truly a no-risk proposition.

Furthermore, companies that keep Connectual on retainer benefit from consulting services to make their offering more compelling and impactful. Whether it be guidance on pricing, go-to-market positioning, or press relations, engaging the full suite of Connectual services means you get more than just a set of feet on the street pounding the pavement for opportunities -- you get a digital marketing advocate tirelessly looking for ways to add value and grow revenue.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

Stay tuned for tomorrow's question -- "Are Relationships with Connectual Exclusive?"