Connectual Blog

Why Did You Join Kenshoo?

FAQ #16

Friday, September 24, 2010 | Posted by Aaron Goldman

I've been getting this question a lot in the 2 weeks since I announced my "decision" to take the CMO role at Kenshoo.

So, like other Connectual-related FAQs I've gotten over the years, I decided to share my answer via blog post.

First and foremost, I want to make it clear that I LOVED what I was doing with Connectual. I was privileged to be consulting with some of the most innovative companies in the space and working with some of the brightest (and best connected) minds.

I was not looking …

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Posted In: About Connectual / FAQs

The Decision

Monday, September 13, 2010 | Posted by Aaron Goldman

Last week, I declared my free agency and intention to follow in the footsteps of Lebron James and join an all-star team. 

As promised, today I posted a video announcement with "The Decision." Don't worry, I don't drag it out for 20 minutes like Lebron did on ESPN.

SPOILER ALERT: more details are included in the official press release from my new employer.

Update 9/13/10: More scoop on …

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Posted In: About Connectual / Press / Press Coverage / Press Mentions / Press Releases

Aaron Goldman Declares Free Agency

Industry Veteran to Pursue Full-Time Opportunity with Leading Digital Marketing Company

Tuesday, September 7, 2010 | Posted by Aaron Goldman

Chicago, IL - September 7, 2010 (BUSINESS WIRE) -- Aaron Goldman, a digital marketing professional with over ten years experience, today announced that he is putting his business, Connectual, on hold indefinitely to pursue a job with a digital marketing industry leader.

"While there's still more I'd like to do with Connectual, the time is right for me to find an opportunity where I can have a bigger impact," said Goldman. "As the digital marketing space evolves, the best way to succeed is with a talented team and innovative solution set that's already at scale."

Connectual was …

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Posted In: Press / Press Releases

Ready to Bing on Yahoo?

Will Bing Make the Register Ka-Ching?

Monday, August 30, 2010 | Posted by Aaron Goldman

On Friday, I spoke on the record with Mike Shields at MediaWeek for his article, "Agencies Prep for Yahoo-Bing Transition." We had a great conversation that ran the gamut from functionality to market share. Ultimately, Mike only used one of my sound-bytes in his piece so I'll share that here and provide more thoughts after the break...

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Per Aaron Goldman, principal at the digital marketing firm Connectual, Bing is now Google’s equal in usability. “But just as good is not going to win,” he said. 
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There's no doubt catching up to Google in terms of relevance …

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Posted In: Press / Press Mentions