Connectual Blog

Cashing in on Digital Marketing

Get Connectual at Upcoming Webinar

Wednesday, July 15, 2009 | Posted by Aaron Goldman

Join me on August 4th at 2pm EDT for a free ad:tech webinar playing off my recent post, "What's Hot in Digital Marketing?" The preso will be followed by Q&A with me and then an Expo with a number of companies exhibiting, including Connectual.

Here's the overview and you can sign-up through ad:tech Virtual.

Digital marketing moves at breakneck speed, forcing marketers to keep up with the latest trends, research and best practices to stay competitive in an ever evolving landscape. …

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Posted In: Digital Marketing / Tips and Tricks

A Bing in Google’s Armor?

What the Bing Launch Means for Marketers

Thursday, July 2, 2009 | Posted by Aaron Goldman

I'm quoted in today's MediaPost Online Media Daily commenting on the implications of recent data showing gains in search market share for Bing. I'd like to give some additional context for my POV and expand on it a bit.

The article starts off with, "Microsoft's new search engine Bing continues to take share from Google, Yahoo and Ask, albeit small. In June, Google shows a .3% drop, Yahoo a .17% drop, and Ask a .1% drop in usage share, according to NetApplications, a research firm."

My input comes …

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Posted In: Digital Marketing / Search Engine Marketing / Google / Press / Press Mentions

The Connectual Twitter Pitch

What the Company Does in Under 140 Characters

Thursday, June 18, 2009 | Posted by Aaron Goldman

The elevator pitch is dead. Long live the Twitter pitch!

I was inspired by a recent tweet from @ginidietrich that was retweeted by @LenKendall and asked, "Can you describe what your company does in under 140 characters?" The reference was to a recent BusinessWeek column by Carmine Gallo expounding the virtue, "Sell More by Saying Less."

The KISS (Keep It Simple Stupid) principle is really something I take to heart. My colleague Tom Kuthy, VP of Marketing and Business Development at Resolution Media, is a champion of clear …

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Posted In: About Connectual

What’s Hot In Digital Marketing?

Wednesday, June 10, 2009 | Posted by Aaron Goldman

In my last post covering FAQ #14: "What Do You Do Every Day?" I mentioned that I've spent the past two months meeting with hundreds of marketers and digital marketing companies trying to assess who's doing what and who's doing it right as I build out the Connectual referral network.

Those of you who have read my Search Insider Summit Buzz-o-Meters know I'm a fan of Top 10 lists to capture the industry zeitgeist so here are my Top 10 Hottest Areas of Digital Marketing:

1. Social - while still …

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Posted In: Digital Marketing