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Category: Digital Marketing
Time Is Not Always Money
Tuesday, November 10, 2009 | Posted by Aaron Goldman
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Yesterday, I had an interesting exchange with Laurie Sullivan at MediaPost regarding this research recently put out by comScore -- Microsoft Sites Captures Largest Share of Time Spent Online.
According to the press release, "the study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property." Laurie asked me if Microsoft is the most engaging destination then why doesn't it generate the most ad revenue?
A very good question, to which I replied, "Engagement does …
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Posted In:
Digital Marketing / Press / Press Mentions
Speculating on Who Will Buy Ask.com
Friday, November 6, 2009 | Posted by Aaron Goldman
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Last week, I was cited in a MediaPost article about IAC selling off Ask.com. Here's the excerpt. More analysis follows.
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Aaron Goldman, managing partner at Connectual, believes Microsoft could become a suitor to take more market share. "Since launching Bing, Microsoft's market share has gone up less than one-and-a-half points," he says. "Meanwhile, Yahoo is down one-and-a-half. So it's a wash. With Ask, Microsoft could add 4 share points in one fell swoop."
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For more of my coverage on the scramble for search …
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Posted In:
Digital Marketing / Search Engine Marketing / Press / Press Mentions
Q&A in MEDIA Magazine
Saturday, October 31, 2009 | Posted by Aaron Goldman
I did a Q&A for MEDIA Magazine that was published in the September print edition focused on the future of media. I can't find the content online so I'll repurpose the text here...
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Interview with Phyllis Fine
What is the biggest change coming?
Goldman: A Google and TiVo mash-up platform, crawling all the digital content that's available, which will allow you to choose what you want to see and make it available to you on-demand in a queue, taking the element of recommendations that TiVo's been able to do. It's one part …
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Digital Marketing / Press / Press Mentions
5 Proposed Ad Formats for Google's Online Book Platform
Monday, October 19, 2009 | Posted by Aaron Goldman
Last week, Google announced its intentions to launch a new "new online service for booksellers next year called Google Editions, which will let readers buy books and read them on gadgets ranging from cell phones to possibly e-book devices." The AP has the story and MediaPost has the analysis including some of my thoughts. As has become my modus operandi, I'll share the excerpt here and provide more color commentary immediately following.
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Connectual Managing Partner Aaron Goldman believes Google may be underestimating the …
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Digital Marketing / Google / Press / Press Mentions
It's Time to Go Beyond List-ening
Sunday, October 4, 2009 | Posted by Aaron Goldman
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Last week, Twitter announced that it would soon be rolling out a new feature that enables people to create lists of Twitter accounts. So, for example, you could create a list of restaurants in New York or SEO professionals as a way to better customize your Twitterstream and make it easier to keep up with everyone you follow. These lists would be "public by default (but can be made private) and the lists you've created are linked from your profile."
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Digital Marketing / Tips and Tricks / Press / Press Mentions
Putting those Lessons Learned from Google to Use!
Wednesday, September 16, 2009 | Posted by Aaron Goldman
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Last week, Twitter made changes to its Terms of Service including a provision that allows the company to "leave the door open for advertising." Per Twitter co-founder Biz Stone, "We'd like to keep our options."
MediaPost has a good recap of the news as well as some speculation from "industry insiders" on what's in store from Twitter as far as advertising is concened. This was my contribution. …
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Digital Marketing / Press / Press Mentions
The Frenemy Gets Frenemier
Tuesday, September 8, 2009 | Posted by Aaron Goldman
Just over a week ago, it was reported that Sony would start pre-loading Google Chrome as the default browser on all new Vaios shipping in the US.
MediaPost covered the story and its implications on the search space. I shared my POV in the article and will expand on it a bit here after the excerpt...
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Could Sony's deal influence the search engine wars? Aaron Goldman, founder and managing partner at Connectual, says "Yes, absolutely."
If Chrome is the default browser, Google will likely …
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Digital Marketing / Google / Press / Press Mentions
Looking to Reach One-Armed Pet Lovers? You're in Luck.
Wednesday, September 2, 2009 | Posted by Aaron Goldman
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Google recently announced that it's opening up the Content Network to "qualified third-party vendors" (read: networks and exchanges). Laurie Sullivan at MediaPost breaks down the news and includes this little bit of tid from yours truly...
"Opening the network would also give advertisers 'more eyeballs' and a better shot at reaching select consumers, such as 'one-arm pet lovers.' There's maybe a few thousand of those …
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Digital Marketing / Google / Press / Press Mentions
Preview of ad:tech Chicago Keynote Panel
Sunday, August 16, 2009 | Posted by Aaron Goldman
On Tuesday, September 1st at 10am, I'll be hosting the keynote panel at ad:tech Chicago titled, "State of the Industry (Presented by the Chicago Interactive Marketing Association)."
My esteemed panelists include Jeff Davidoff, who recently departed the Orbitz CMO role (shortly after selecting Trailer Park as AOR), Sean Finnegan, SMG's Chief Digital Officer and sound-byte machine, John Cantarella of Time.com redesign fame, and Jeff Levick, who runs sales for the newly minted AOL Advertising.
In 45 minutes, we'll attempt will cover all the …
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Digital Marketing
1 Presentation, 10 Trends, 20 Minutes
Tuesday, August 4, 2009 | Posted by Aaron Goldman
Here's a recording of the webinar I hosted for ad:tech today titled, "Cashing in on the Top 10 Hottest Areas of Digital Marketing."
Over the course of 20 minutes, I count down the 10 trends getting the most attention in digital marketing today and share 1 actionable tip for each one to help companies capitalize.
I start off with some analysis of recent data put out by Forrester showing current and projected growth in digital marketing broken down by channel.
Following the presentation, we go into moderated Q&A where I spend another 20 minutes or so …
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Posted In:
Digital Marketing / Tips and Tricks
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