Return to all Posts

Are Relationships with Connectual Exclusive?

FAQ #7

Sunday, May 3, 2009 | Posted by Aaron Goldman

Posted In: FAQs

No. Marketers are free (and encouraged) to work with other consultants, agencies, etc. And providers are free (and encouraged) to work with other rep firms, PR firms, as well as deploy their internal sales teams, etc. The hope is that Connectual will add enough value to the process of connecting buyers and sellers that both sides will work through Connectual because they want to, not because they have to.

On the flip side, there are some situations that require Connectual to grant category-exclusivity to a provider. As discussed in FAQ #3, there are 3 ways Connectual engages with agencies, media companies and technology providers. If I'm in a full-service retainer relationship to represent a leading web analytics technology, I would not enter into a similar agreement with a competing web analytics technology.
----------
This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

 Stay tuned for tomorrow's question -- "Who are the Current Employees and Investors in Connectual?"