Connectual Blog

Will Connectual Replace Agencies and Consultants?

FAQ #2

Tuesday, April 28, 2009 | Posted by Aaron Goldman

No. The goal of Connectual is not to replace these trusted partners. The goal is to be accretive in the digital marketing strategy ideation and provider selection process. When it comes to sourcing business through Connectual, marketers are encouraged to continue to work with their current roster of agencies and consultants -- unless, of course, Connectual is leading your agency review.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

Stay tuned for tomorrow's question -- "How does Connectual Make Money?"

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Posted In: FAQs

What’s the Value Proposition to Marketers?

FAQ #1

Monday, April 27, 2009 | Posted by Aaron Goldman

Bottom line, "Getting Connectual" is a fast and easy way to move your business to the cutting edge of digital marketing and keep it there. I've vetted thousands of agencies, media companies, and technology providers over the years and am constantly mining the landscape for emerging players that are developing innovative solutions to the many challenges marketers face today. 

Rather than waste time evaluating providers, marketers can rely on Connectual to source potential partners so that they can get back to doing what they do best -- developing and marketing their products and services.

And, best of …

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Posted In: FAQs

Why Connectual?

And Other FAQs

Sunday, April 26, 2009 | Posted by Aaron Goldman

In the two weeks that have passed since the Connectual launch, the one question I've gotten more than any other is, "Why Connectual?"

People want to know why I started the company. And they want to know why I think it'll succeed in its mission to connect the digital marketing ecosystem -- i.e. Why would companies want to work with me? What's the unique selling proposition?

I covered what compelled me to start the company in my recent Search Insider column, "It's Time to Get Connectual." Now it's time lay out what differentiates Connectual and address the …

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Posted In: About Connectual / FAQs

Your Digital Marketing Concierge

Connectual, At Your Service

Wednesday, April 15, 2009 | Posted by Aaron Goldman

Yesterday I had lunch with Sam Wehrs from Starcom. As I was describing the Connectual model to him, he made the observation that essentially I'm a digital marketing concierge. As Owen Burke would say, "Nailed It!" In fact, I like that analogy so much I've updated the Connectual digital marketing services for marketers page and now refer to my role as concierge rather than general contractor.

At the end of the day (or beginning of the day, if you're a morning person), a good concierge can size up your needs, preferences, etc. and leverage his or her relationships to get …

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Posted In: About Connectual