Connectual Blog

Connectual FAQs

The Full List

Tuesday, June 9, 2009 | Posted by Aaron Goldman

Below are links to all the FAQs answered to date. This series is a work in progress. Please feel free to comment on other questions you'd like to see addressed and/or provide feedback on the responses.

1. What’s the Value Proposition to Marketers?
2. Will Connectual Replace Agencies and Consultants?
3. How does Connectual Make Money?
4. How can Connectual Stay Objective if it's Compensated by Sellers?
5. Does Working through Connectual Mean Higher Rates for Buyers?
6. Why Would Providers Allow Connectual to Represent Them?
7. Are Connectual Partnerships Exclusive?
8.

Continue Reading

Posted In: About Connectual / FAQs

What Do You Do Every Day?

FAQ #14

Monday, June 8, 2009 | Posted by Aaron Goldman

Since launching Connectual nearly two months ago, I've spent almost all-day every day meeting with a wide range of marketers and digital marketing companies. Having served the past five years primarily as the Omnicom search guy, it was important for me to "reacclimate to the wild" and get my fingers on the pulse of pressing client needs and the latest and greatest platforms delivering against them.

Sure, I'd been exposed to all the non-search digital marketing channels during my tenure with Resolution Media but only as an agency partner or trade-mag reader and conference attendee. …

Continue Reading

Posted In: About Connectual / FAQs

Calling Connectual, Come in Connectual

Once a Search Guy, Always a Search Guy

Tuesday, June 2, 2009 | Posted by Aaron Goldman

Now I know how John Battelle feels. He wrote the book on search and forever became the expert on all things Google. Even these days, with John at the helm of conversational marketing firm, Federated Media, he still gets called to comment anytime Google sneezes.

So too, have I been branded a Search Insider for life. Like John, I don't mind it one bit, though. As the saying goes, "Call me what you like, just call me."

Truth is, I'm still quite smitten by search despite the …

Continue Reading

Posted In: Press / Press Mentions / Search Engine Marketing

LinkedIn Best Practices

13 Tips and Tricks for Using LinkedIn

Tuesday, May 26, 2009 | Posted by Aaron Goldman

Not that you asked but I thought I'd share my LinkedIn methodology. While I certainly don't boast the most LinkedIn connections (nor am I close to cracking the Top 50), I do consider myself a heavy user. Heck, I even built a business around my network. So maybe you'll find some good nuggets here...

1. Send a LinkedIn request to anyone you meet in a professional setting. Even if you don't …

Continue Reading

Posted In: Tips and Tricks