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Sorted by: 04, 2009
FAQ #4
Thursday, April 30, 2009 | Posted by Aaron Goldman
Quite simply, performance in digital marketing is inherently measurable and if the solutions I bring to the table don't work, clients won't talk to me again and certainly won't provide referrals -- not to mention, they'll terminate their relationships with the providers which means I'll lose commission fees. It's the ultimate self-policing model.
The concept of buyer fees being covered by sellers or otherwise incorporated into the service is commonplace in other professions - eg, real estate brokers, certified financial planners, even concierges. The difference with Connectual, of course, is that I very clearly and transparently disclose the …
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FAQs
FAQ #3
Wednesday, April 29, 2009 | Posted by Aaron Goldman
Connectual gets paid by the companies it recommends to marketers and agencies. For these providers, there are 3 standard tiers of pricing. One is a referral fee for introductions to interested clients and a hand-off of the relationship for the providers to work directly with the buyer(s). The second is a commission on any revenue that results from an opportunity that Connectual surfaces and remains actively involved in through contract execution. The third is a retainer for a broader suite of services including category-exclusive representation and consultation on business model, product development, etc.
Part of being Connectual means connecting digital …
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FAQs
FAQ #2
Tuesday, April 28, 2009 | Posted by Aaron Goldman
No. The goal of Connectual is not to replace these trusted partners. The goal is to be accretive in the digital marketing strategy ideation and provider selection process. When it comes to sourcing business through Connectual, marketers are encouraged to continue to work with their current roster of agencies and consultants -- unless, of course, Connectual is leading your agency review.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Make Money?"
…
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FAQs
FAQ #1
Monday, April 27, 2009 | Posted by Aaron Goldman
Bottom line, "Getting Connectual" is a fast and easy way to move your business to the cutting edge of digital marketing and keep it there. I've vetted thousands of agencies, media companies, and technology providers over the years and am constantly mining the landscape for emerging players that are developing innovative solutions to the many challenges marketers face today.
Rather than waste time evaluating providers, marketers can rely on Connectual to source potential partners so that they can get back to doing what they do best -- developing and marketing their products and services.
And, best of …
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FAQs
And Other FAQs
Sunday, April 26, 2009 | Posted by Aaron Goldman
In the two weeks that have passed since the Connectual launch, the one question I've gotten more than any other is, "Why Connectual?"
People want to know why I started the company. And they want to know why I think it'll succeed in its mission to connect the digital marketing ecosystem -- i.e. Why would companies want to work with me? What's the unique selling proposition?
I covered what compelled me to start the company in my recent Search Insider column, "It's Time to Get Connectual." Now it's time lay out what differentiates Connectual and address the …
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About Connectual / FAQs
Connectual, At Your Service
Wednesday, April 15, 2009 | Posted by Aaron Goldman
Yesterday I had lunch with Sam Wehrs from Starcom. As I was describing the Connectual model to him, he made the observation that essentially I'm a digital marketing concierge. As Owen Burke would say, "Nailed It!" In fact, I like that analogy so much I've updated the Connectual digital marketing services for marketers page and now refer to my role as concierge rather than general contractor.
At the end of the day (or beginning of the day, if you're a morning person), a good concierge can size up your needs, preferences, etc. and leverage his or her relationships to get …
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About Connectual
Why I Started the Company
Wednesday, April 15, 2009 | Posted by Aaron Goldman
In today's MediaPost Search Insider column, I highlight trends in the space that led me to form Connectual. Here's the full article...
It's Time To Get Connectual
by Aaron Goldman
Sometimes in the worst of times come the best of opportunities. You just have to know where to look. And when you find one of those diamonds in the rough, you have to act quickly. It’s all about timing. And gumption.
In Search of a Silver Lining
Ever since Resolution Media was acquired by Omnicom Media …
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About Connectual
Couldn't Have Said It Better Myself...
Monday, April 13, 2009 | Posted by Aaron Goldman
More coverage of today's launch. This one from Biz Report. Here's the full article...
Connectual to Help Marketers Better Connect
by Kristina Knight
Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers.
"By leveraging my vast network and knowledge of the space, I'll help companies grow by reaching their target audience …
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Press Coverage
Industry Expert to Deliver Sales and Marketing Services for Interactive Marketing Companies
Monday, April 13, 2009 | Posted by Aaron Goldman
FOR IMMEDIATE RELEASE:
Chicago, IL --(BUSINESSWIRE)-- Aaron Goldman, a ten-year digital marketing veteran, today announced the launch of his new venture, Connectual. The firm promises to help companies cut through the clutter of various interactive marketing solutions to make meaningful connections and grow their businesses.
"The vision for Connectual is a rep firm connecting digital marketers, agencies, media companies, and technology providers," said Goldman. "By leveraging my vast network and knowledge of the space, I'll help companies grow by reaching their target audience with a compelling solution."
Prior to founding Connectual, Goldman was VP, Marketing and …
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Press Releases
Initial Coverage of Connectual Launch in MediaPost
Monday, April 13, 2009 | Posted by Aaron Goldman
Laurie Sullivan at MediaPost was the first to cover today's launch. Here's her feature story...
Rep Matchmaking Model Emerges For Marketing
by Laurie Sullivan
Aaron Goldman could become the matchmaker for brands looking to build out ad campaigns on a variety of platforms. The 10-year digital marketing veteran and ex-Resolution Media executive on Monday plans to unveil a rep firm that sources advertising and marketing services for free.
The rep firm, dubbed Connectual, will offer a range of services, from digital marketing, to offline and …
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Press Coverage
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